“Flavors 2013” held yesterday (March 12, 2013) at the Harbor Sports Club, Soccer Field of King Abdullah University of Science and Technology is the second installment of planned annual International Food Festival. The event is presented by Facilities and Community and organized by Support Services, in coordination with other relevant organizations (I handled the communication and event promotion).
5:30 PM is the official start time of the program as announced, yet visitors started to arrive as early as 4:30 PM. Registration Team began to accept registration and give away raffle tickets as early as 5:10 PM as the crowd started to accumulate. Restaurants meanwhile are busy doing the final touches on their food preparation, ready to sell and serve visitors.
Restaurants who participated were Swissotel Makkah, Makkah Clock Royal Tower, Raffles Makkah Palace, Chopsticks, Il-Villagio, Tike, Saadeddin Pastry, Awaliv International, The Ronin Lounge, Thai Thai, Spice House, Crowne Plaza Medina, The Crepe, Philly’s, Zaika, Nespresso, Coastline, Tamimi and others.
An estimate of more than 5,000 visitors graced Flavors 2013, with the huge number from the KAUST residents along with their personal visitors, as well as business partners and service providers who took this opportunity to bring with them their families to visit the University.
Pre-raffle prizes were given away, which included Paris Gallery vouchers, FedEx free shipping vouchers, dinner vouchers from Il Villaggio and Hyatt Hotels, and one year free membership at Safaa Golf Club.
Community talent “HNL” first performed on stage while the crowd keeps on coming, until live entertainment were paused for Maghreb Prayer at 6:30 PM.
After the break and after several sponsor announcements, live performances continued with “The Red Sea Men”. Community members enjoyed their dinner amidst live entertainment, and while others still hop and queue with the restaurants of their choice.
The first batch of the raffle prizes were drawn at 7:15PM, with tickets from Turkish Airlines (3 tickets), Saudi Airlines (3 tickets), and British Airways (2 tickets) — on various international destinations.
Community members continue to roam around while the DJ plays music until it was stopped for Isha Prayer at 8:00 PM.
After another batch of sponsor announcements, “Musczos of Al-Nada” performed with their brand of music.
The second raffle started at 8:55PM, with airline tickets from Lufthansa (2 tickets), Etihad Airways (2 tickets), Qatar Airways (4 tickets), Emirates (2 tickets and 2 vacation holiday package). Lastly, the much anticipated grand prize of Hyundai Elantra Model 2013 was raffled and given to a lucky winner.
Entertainment continued after the raffle, featuring local talents and guest performers, while the Community continue to enjoy the food from various invited restaurants who proudly displayed their cuisines.
Flavors 2013, was sponsored by Fairmont Raffles Hotels International Makkah (Diamond Sponsor), promoting its three brands, Swissotel Makkah, Makkah Clock Royal Tower, and Raffles Makkah Palace. The group also brought and setup their kitchen to share their specialties to KAUST Community.
The event is also made possible by — Platinum Sponsors: Abdel Hadi Abdullah Al-Qahtani & Sons Co., Earadat, Nesma Trading Co. Ltd., and Kanoo Travel. Gold Sponsors: American Express, Nassir Bin Hazza & Brothers, FedEx, Hanco Rent-a-Car, and SABB. Silver Sponsors: Kinetics, Coastline, and Al-Jomiah Automotive. The event was also supported by Pepsi, Tamimi, Saudi Oger and Bonanza.
Everyone is a winner on this once again a memorable and successful event, that we are already looking forward to next year.